American rapper Dave East has been announced as Luc Belaire's newest global ambassador, and will work on the drink brand's ongoing video series, Self Made Tastes Better, and design a limited edition fantôme bottle.

East commented 'I’ve been a fan of Belaire and their culture for a while now. We are free-thinking, enterprising hustlers. I'm excited to have this platform to invite others to celebrate success through hard work'. He joins Belaire's global network of brand ambassadors, which includes DJ Khaled, Rick Ross and Steve Aoki.